A few weeks ago, I was contacted by an IZZE representative about reviewing the IZZE juices. Being familiar with IZZE juices, I took her up on the offer. They sent me a generous package filled with 6 different varieties, from their regular line, their IZZE-esque line (a lower calorie juice), IZZE Fortified, sparkling juice enhanced with vitamins.
IZZE was started by two friends who wanted to create a natural version of the European sodas they tried, and since then IZZE has become a company whose goal is to create a product that is not only good for you, but good for the world. They've partnered with the Global Education Fund to improve the lives of children living in poverty through education. It's cool to learn of a company who uses what they have to help others. You can learn more about their work at IZZE, Giving Back.
Their commitment to excellence is evident by the ingredient label. Each juice is made up of a 70% pure fruit juice to 30% sparkling water ratio, with no added refined sugar. There are 29 grams of sugar per bottle, all from the fruit juices. The IZZE Esque, the light version, has just 11 grams of sugar, though the fruit juice is reduced to 25%. I liked how they didn't use any type of sugar substitute, natural or artificial. The flavor is lighter in comparison to the regular IZZE, but I liked it just the same. IZZE is available in a wide range of flavors. Besides berries and melons, you can find ginger and birch!
In tomorrow's post, I will feature a recipe made from the IZZE Sparkling Blackberry. Along with the juices, they sent me a booklet that had a view recipe cards, so I wanted to use the juices in that application instead of simply reviewing the products.
Thanks again to IZZE for your generosity in giving me the opportunity to review your products on my blog.
I just tried this product, Sparkling Clementine to be specific. I rate the taste about 8/10. One issue, however, is the slightly deceptive label. While the front of the ORANGE/Clementine colored can claims "pure juice" and "Sparkling Clementine" in all caps, the ingredient list states "Pure juice made from apple, white grape, clementine and acerola juice concentrates." No specific ratio of these four juices is given, but if the rule of most-first is followed, then it's mostly apple, grape and then Clementine" I cannot understand why Izze won't simply say exactly how much of each type of juice they are putting in the product.
ReplyDeleteFair point. It seems that with the nontraditional flavors, such as clementine, no matter the brand, it's never made up of just the juice from that one fruit. There may be a reason for this (tartness, balance, etc.), though I agree with you that it would be nice for the exact percentage to be listed on the label.
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ReplyDeleteWe also love this beverage nice balance of fruit juice and water and NON GMO is the key here. You don't want any GMO food same as anything foreign injected in your body that should be obvious but sadly isn't in our deceptive world. If you love cola but not the ingredients try Zevia for that.
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